AFAB is a Boston-based non-profit that has been empowering women for over three decades. AFAB sought the expertise of Kreateurs Agency to run an awareness campaign, highlighting AFAB’s 34 years of empowering women and addressing the impact of Domestic Violence (DV). Following a comprehensive assessment of AFAB’s organizational capacity, three key objectives were identified: Designing a new website, producing video and radio commercials, and running an awareness advertising campaign.

A well-designed website was developed to enhance AFAB’s online presence, enhance user experience, and provide easy access to the organization’s initiatives. Simultaneously, Kreateurs Agency produced high-quality audiovisual assets to captivate AFAB’s target audience. To maximize reach, a twofold advertising campaign was launched, leveraging both social media platforms and local radio/TV stations. The campaign successfully reached over 218,400 individuals through various social media influencer pages, resulting in more than 83,625 views and engagements. Furthermore, over the course of a three-month traditional ad campaign, AFAB secured approximately 54,000 weekly impressions through local radio and tv stations.